SDC.Media 2

Both newspaper adverts are totally diverse meeting their u.s.p. The metro newspaper for example uses bright colours which matches the slogan ‘jumpstart your morning’ .The reason this slogan works is because the people reading it are usually on the London tube on the way to work.

The metro are also encouraging positivity by the colours which make the advert stand out, the font and the action of a jump the character is doing appears to younger generations to .Although the character is clearly half dressed in his pyjamas and the other half suit.

The advert is also clearly addressing the masthead of the paper by using it in the corner and also on the cartoon newspaper, the advert also makes the web address clear to the viewer by placing it in the bottom right hand corner. The paper also makes it clear it is free by using a stamp on the side of the masthead to attract more people into reading the paper.

Overall this advert works because it uses bright colours and a more street style image and font which goes again typical newspaper adverts bringing in a wider audience by using a completely different technique.

The daily telegraph is completely different to the metro. Firstly the advert is what could be described a ‘sensibly’ by the means that it is sticking to usual generics for example the font. The font which is used for the captions of the image is in Calibri and in a gray colour making appeal to an older audience the colours are quite natural.

The background is in a slightly brown /creamy tinge keeping the advert simple and tied together well. The three photographs used ,are of powerful men are placed with an inspirational caption .Although this provide a strong image for the paper it could be seen as sexist and only appeal to ‘powerful men’.

The layout for the paper is kept simple and all the item are placed straight on keeping the viewer focused on the actual message the advert is sending .The masthead it placed next to ‘it pays to think big’ which could connotes the paper is bringing a big picture to the viewer of the news .

I feel by comparing these two adverts the metro works better as it appeals to a wider audience and keeps the advert interesting by breaking the typical newspaper rules.