June 11th 2010 Newspaper
Firstly there are just as many key conventions used on the second page as the front, two of them being the date and page number letting the audience know which page there are on and if the articles they are reading are up to date .Another key feature that is used on the page is the contents index showing the reader what is coming later in the paper. The index includes letters; contact us, a crossword, weekend, sport and weather and alongside are page numbers that are helpful for the audience if they are in a hurry or they just want a particular section, the paper also needs these to convey a professional image to the public.
A different key convention that carries on from the first page is the house style, as Harrogate Advertisers is blue it is used in the index which connotes to the viewer that the paper is organised and well planned throughout which shows of a better structure as well as the paper being in cohesion throughout. The deep blue could also connotes relaxation which could be a sign of that Ackrill want their audience to relax and enjoy the paper when reading, because the colour is deep blue it could also indicate that the paper is majestic and that the content is quality and well informative.
On the second page there is twelve articles featured, with the smaller articles featured down the left hand side of the page denoting that these are the less serious articles. The articles are also perceived as this since they consist of smaller paragraphs ranging between the lengths of 1-2 sentences with 2-5 small short paragraphs. In comparison to this the main articles are the longest and most important these are featured in the middle so the audience are drawn to them articles first. The main article ‘Anguish over spate of pet cat thefts in Bilton’ is featured right in the centre with a main headline using ‘Times New Roman’ in bold and being in the biggest font (approx size 48), letting the reader recognize that this is the main featured article to the page.
‘Anguish over spate of pet cat thefts in Bilton’ also consist of the most paragraphs (19) although they are small and direct with the information they are giving, making the reader understand the article quickly and because it is straight to the point, this helps the audience know that the story is a matter of urgency .The article is the only one of the two to feature a byline which also reinforces its importance. The second article to feature a byline is ‘Soldiers romantic message from war zone’ this is possibly because the article is serious and is known that just by the words ‘war zone’, information given is also circuitous and more relaxed in its style with 11 paragraphs which is a way of calming the viewer and relating back to the romance part of the article
On the second page there is a mix of hard news, entertainment and human interest to break the bulletin up, making it more varied as well. ’Glamorous title success for former Rossett pupil’ and ‘Gold triumph for Starbecks bloom entry’ give a positive effect over on the audience and make the public more enlightened when reading the paper, which is possibly why Harrogate advertiser chose to feature a snippet of the competition on this page .The competition is featured at the top right of the paper which connotes that it is less important that the rest of the articles featured ,the information given is short and optimistic towards the viewer ,hoping to encourage entrants. The font is different from the rest of the page with Calibri used is also smaller (approx 7/8), helping the viewer know this is not a segment of news.
The photographs used also helps break the bulletin up, with five photographs used and template for the competition. Although it is unusual to see quite glamorous photographs in a local paper there a three featured for the School Balls and Miss Harrogate which connotes the papers formal and enchanting feel. The message the paper is also trying to get across through these photographs is that Harrogate teenagers are not stereotypical and are thriving young people simply by their outfits of formal dress .A fourth photograph of a soldier repeats the point the Advertiser is trying to get across about Harrogate image. Cropping is used on all of the photographs I feel the ball photographs where cropped to centre the image and draw attention to the outfits.
Captions are used on four out of the five photographs to aid the reader into what is going on in the photograph and what the articles is about if they are in a hurry. As the captions are minutely important they are a small font of (approx 8) and a placed in bold just to notify the viewer that they are still there. An advertorial is placed on the page too to break up the layout and help promote a local business, this is again featured in a corner which denotes it is not noteworthy enough to be placed any where else.
On the second page I noticed how much information there is and how tactfully the advertiser had broken it up for t he audience to digest. I believe this is done by advertorials, the competition, the photographs and the used of different fronts, sizes and boldness .This is additionally done by the length of the articles and how they have mixed the news agenda up equalling into a mix of positive and downbeat news .Furthermore this is done more through the layout, where lines and boxes are used, adding a structure to the paper as well as trust from the audience as if connotes to them that they are organised and honest. Finally the placing of the articles adds to this, how they use the main centre of each page to place the more amplitude articles, making the reader know that this is the main feature and the unambiguous and meaningfulness stories surrounding it.
Overall from analysing my local paper is that they keep a similar layout throughout and the paper tends to focus on the content rather than the design which lets the papers articles and photographs speak about the town. Furthermore this is proved by the range of people featured ,which identifies to the audience as realistic and that the articles are more truthfully resulting in more copies of the paper sold and a returning customers because of the image it has.
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