In order to develop products correctly in the media industry, research is designed out to find out exactly what the audience want from the product, how they consume the media and how they interact with it. Additionally this helps producers and advertiser identify there niche markets and advertise their products more effectively.
Types of Research
Having a selection of techniques such as the ones below will help me gain more experience of research and help find an understanding of my audience.
• Quantitative-usually involves using large amount of people and is based on a number of statistics .A reason that quantitative research should be used is it looks more official and authoritative but is limited.
• Qualitative-involves analysis of people opinions/attitudes and is attempting to explain something .This is usually with a focus group or a very small number of people.
• Primary – is original research.
• Secondary-is using the finding of others
Different types of Research
• Questionnaires
• Surveys
• Interviews
• Piloting
• Analysis
No comments:
Post a Comment