My ultra local paper will be focused on the Harrogate area simply because I live there and this will help me provide honest reports along with events to the local public as the information is accessible to me.
The Unique Selling Point for my paper is the fact that it is local and will provide more specific information on the area unlike regional papers and will represent a sense of community of the area. Adding to this is the fact that local newspaper Institution Ackrill found that 60% of adults read the Harrogate Advertiser on a weekly basis which shows highly that local news is a huge importance. As local papers have to appeal to the entire area of different ages form teenagers to the elderly, genders, beliefs, status etc my paper will be neutral political and will maintain the status quo.
My product will be distributed in Local news agents, supermarkets, be available for delivery and will be in other shops such as WHSmiths .As all local newspapers in my area are a price of 90p this is probably which I have as my price as will match the typical newspaper convention in my area. Local newspaper are also weekly in my area and are available for sale every Friday which is also something I will match when adding conventions such as date.
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